Pharmacy Documentary Project Japan
A pharmacy that nestles with the region and people.
These are the promotional visuals of “Musubi”, a cloud-based digital pharmaceutical history recorder aimed at distributional pharmacies, deployed by KAKEHASHI Inc.
Focusing on two different pharmacies and the individuals who work there, we explored on how they were forging a new image of what a pharmacy should be, as well as the intrinsically evident attractions and values, and the innovative changes they were making.
And, we captured how the existence of Musubi supported their everyday lives in the background.
| In charge of： | Planning | Film |
| Genre： | Branding | Local | Medical | Tech | Series |
Vol.１ Sinsenri Pharmacy – long ver.
(Click here for short ver.)
Vol.２ Panaplus Pharmacy – long ver.
(Click here for short ver.)
Osaka, Japan
| Place | in the Kinki region of Japan | ||
| Area | 1,899㎢ | ||
| Population | 8.82 million people |
Aichi, Japan
| Place | in the Chubu region of Japan | ||
| Area | 5,173㎢ | ||
| Population | 7.55 million people |
Project Information
| Title： | Pharmacy Documentary Project |
| Client： | KAKEHASHI Inc.
With the mission “To make Japan’s medical experience, supple”, the team, to support medication guidance, are developing “Musubi”, an electronic medical history, along with supporting pharmacies. |
| Location： | Osaka / Aichi, Japan |
| Period： | 2020.02 |
| Producer： | Yuki Kondo (WORLD FESTIVAL Inc.) |
| A. Producer： | Shunsuke Noguchi (WORLD FESTIVAL Inc.) |
| Director + Cam + Edit： |
Yuki Kondo (WORLD FESTIVAL Inc.) |