Pharmacy Documentary Project Japan

A pharmacy that nestles with the region and people.

These are the promotional visuals of “Musubi”, a cloud-based digital pharmaceutical history recorder aimed at distributional pharmacies, deployed by KAKEHASHI Inc.
Focusing on two different pharmacies and the individuals who work there, we explored on how they were forging a new image of what a pharmacy should be, as well as the intrinsically evident attractions and values, and the innovative changes they were making.
And, we captured how the existence of Musubi supported their everyday lives in the background.

In charge of: Planning | Film
Genre: Branding | Local | Medical | Tech | Series

Vol.1 Sinsenri Pharmacy – long ver.
(Click here for short ver.)

Vol.2 Panaplus Pharmacy – long ver.
(Click here for short ver.)

Osaka, Japan
Place in the Kinki region of Japan
Area 1,899㎢
Population 8.82 million people
Aichi, Japan
Place in the Chubu region of Japan
Area 5,173㎢
Population 7.55 million people
Project Information
Title: Pharmacy Documentary Project
Client: KAKEHASHI Inc.
With the mission “To make Japan’s medical experience, supple”, the team, to support medication guidance, are developing “Musubi”, an electronic medical history, along with supporting pharmacies.
Location: Osaka / Aichi, Japan
Period: 2020.02
Producer: Yuki Kondo (WORLD FESTIVAL Inc.)
A. Producer: Shunsuke Noguchi (WORLD FESTIVAL Inc.)
Director + Cam
+ Edit:
Yuki Kondo (WORLD FESTIVAL Inc.)