CLOUDYGhana
We created the branding visuals for the apparel “CLOUDY”, involved in both the casual and formal appreciations of Africa’s tribal patterns, traditional clothing, and specialty goods of “African Selections”.
“CLOUDY”, as well as contributing part of its sales to the operations of NPO corporation “Doooooooo”, displays a determination to lay out a dedicated workforce to deliver a world-recognized quality from the locals of Africa.
With these visuals, we deliver the message “From Africa to Japan, and to the world”.
| In charge of： | Planning | Film |
| Genre： | Branding | Fashion | Local | Developing Country | Children | Education |
180 minutes ver.
Accra, Ghana
| Founding of the country | 1957 | Major Cities | Accra（1.59 million people） / Kumasi（1.73 million people） |
| Official Name | Republic of Ghana（Known as Ghana） | Major Languages | English（Official language） and other |
| Area | 239,000㎢（0.67 times that of Japan） | People | Akan, Ga, etc. |
| Population | 29.7 million people（World Bank） | Religion | Christianity, Islam etc. |
| Capital | Accra（1.59 million people） | Currency | １ Ghanaian cedi（GHS）= 18.21 JPY / 1 dollar = 5.81 Ghanaian cedi |
| Political system | Republic | Industrial distribution | Agriculture（Cocoa beans）、Mining（Precious metal， Non-ferrous metal， Oil） |
Project Information
| Title： | CLOUDY |
| Client： | CLOUDY
A casual and formal apparel brand that incorporates Africa’s tribal patterns, traditional fabrics, and specialty goods, creating an “African Taste” never seen before. “CLOUDY”, as well as contributing part of its sales to the operations of NPO corporation “Doooooooo”, displays a determination to lay out a dedicated workforce to deliver a world-recognized quality from the locals of Africa. |
| Location： | Accra, Ghana |
| Period： | 2015.06 |
| Producer： | Yuki Kondo (WORLD FESTIVAL Inc.) |
| Director + Cam + Edit： |
Yuki Kondo (WORLD FESTIVAL Inc.) |