With everyone holding and embracing children,
the way it ought to be.

A promotional video for NPO Florence, this film follows the efforts of daycare Helen, a daycare specializing in caring for disabled children.
The aim was to promote to a wider audience the love between parent and child, and hope and dreams for a better future.

In charge of: Planning | Film | PR
Genre: Branding | NPO・NGO | Local | Children | Family
Tokyo, Japan
Place in the Kanto region of Japan
Area 2,194㎢
Population 9.27 million people
Project Information
“To create a society where everyone is encouraged to hug the children, challenging themselves while raising children, and smiles are upon the faces of various families.” This team actively conducts house calls to ill children by childcare staff, or “House visits and childcare for children stricken with illness”, and “Small-scale childcare services” utilizing open or empty housing in the city.
Location: Tokyo, Japan
Period: 2016.02
Producer: Yuki Kondo (WORLD FESTIVAL Inc.)
Director + Cam
+ Edit:
Yuki Kondo (WORLD FESTIVAL Inc.)