andu ametEthiopia
The fruits of the lands of Africa, and the sophisticated technique of the workers.
The official video and the short film for andu amet, a leather brand based in Ethiopia and specialized in using high-quality Ethiopian sheepskin leather.
This film shows the dedication towards the brand, as well as the nature, animals, and people who make such luxury possible.
| In charge of： | Planning | Film | PR |
| Genre： | Branding | Developing Country | Fashion | Culture | Animal | Nature | Tradition | Global |
Trip to andu amet Teaser
Adis Abeba, Ethiopia
| Founding of the country | 1995 | Major Cities | Adama(324,000 people） / Gondar（324,000 people） |
| Official Name | Federal Democratic Republic of Ethiopia（Known as Ethiopia） | Major Languages | Amharic and other Oromo, English |
| Area | 1.09 million ㎢（3 times that of Japan） | People | Omoro, Amharic etc. |
| Population | 109.2 million people（World Bank） | Religion | Christianity etc. |
| Capital | Addis Ababa（3.27 million people） | Currency | １ BIRR= 2.87 JPY / 1 dollar = 37 BIRR |
| Political system | Federal republic | Industrial distribution | Agriculture, Livestock industry |
Project Information
| Title： | andu amet |
| Client： | andu amet
The brand name andu amet, in Ethiopian means “one year”. It represents how leather as a texture ages, and hopes for the precious use as well as the craftsmen’s dedication, as every piece is handmade. All the staff originate from Ethiopia, and everything from materials, production, to finish is conducted solely in the country. The film aims to fully involve the viewer into the experience, and further show andu amet’s appeal. |
| Location： | Adis Abeba, Ethiopia |
| Perio： | 2016.05 |
| Producer： | Yuki Kondo (WORLD FESTIVAL Inc.) |
| Director + Cam + Edit： |
Yuki Kondo (WORLD FESTIVAL Inc.) |
| Assistant Editor： | Hiyori Fukuhara (WORLD FESTIVAL Inc.) |