We created the branding visuals of “RICCI EVERYDAY”, a brand which incorporates African prints to create fashion items and interior décor.
An Ugandan brand, RICCI EVERYDAY, out of an abundant number of variety of African prints, selects particularly outstanding colorful and playful clothing material, and is a lifestyle brand that not only focuses of design but functionality as well, creating everything from bags, interior décor, and apparel. All products are manufactured by hand in a directly-managed Ugandan workshop, and actively employs women traditionally shunned by society, such as single mothers. This is aimed to foster their inner confidence and pride.
In these visuals, with Uganda as the stage, by capturing the color, individuality, and sparkle behind the background of the products being born, we have expressed the powerful energy and excitement of RICCI EVERYDAY.
|In charge of：||Planning | Film|
|Genre：||Branding | Fashion | Local | Developing Country|
|Founding of the country||1962||Major Cities||Kampala（1.5 million people） / Nansana（366,000 people）|
|Official Name||Republic of Uganda（Known as Uganda）||Major Languages||Swahili and other English, Luganda|
|Area||241,000㎢（the size of Honshu in Japan）||People||Baganda, Lango etc.|
|Population||42.7 million people（World Bank）||Religion||Christianity etc.|
|Capital||Kampala（1.5 million people）||Currency||１ Ugandan shilling（Ush）= 0.029 JPY / 1 dollar = 3699.13 Ugandan shilling|
|Political system||Republic||Industrial distribution||Agriculture, forestry and fisheries, Manufacturing/ construction industry, Service industry|
Aiming to create a world where women around the globe can overcome common social oversights and stereotypes, and discover who they truly want to be and achieve it. An Ugandan brand dealing in bags and travel accessories making use of colorful African prints.
|Producer：||Yuki Kondo (WORLD FESTIVAL Inc.)|
|Director：||Yuki Kondo (WORLD FESTIVAL Inc.)|
|Cam：||Yuki Kondo (WORLD FESTIVAL Inc.)|
|Yurika Nakazawa (WORLD FESTIVAL Inc.)|
|Edit：||Yurika Nakazawa (WORLD FESTIVAL Inc.)|