The pursuit of never-changing beauty

We created the branding visuals of “NORA”, a hair salon set up in the high-fashion district of Omote-Sando, Minami-Aoyama.
The main goal of NORA, which is “The pursuit of never-changing beauty”.
That is to say, to express and sense the ever-changing perceptions of beauty through generations, and deliver a beauty that is suited to their individuality and age.
In this video, we follow the everyday lives of the clientele of NORA, discover the natural attraction and beauty of each and every individual, and how NORA helps them to achieve an even more radiant glow. We visualize what the significance of NORA is, and how it affects everyday life.

In charge of: Planning | Film | PR
Genre: Branding
Tokyo, Japan
Place in the Kanto region of Japan
Area 2,194㎢
Population 9.27 million people
Project Information
Title: NORA
Client: NORA
what does beauty mean to you?Trend,positive & life
NORA, a hair salon with the theme to provide excitement to each and every customer, hoping to bring them closer to “their ideal self”.
The salon gives the chance for individuals to discover their “beautiful” and “cute” selves they had not noticed before.
Location: Tokyo, Japan
Period: 2018.07
Producer: Yuki Kondo (WORLD FESTIVAL Inc.)
+ Edit:
Yuki Kondo (WORLD FESTIVAL Inc.)
Cam: Yuki Kondo (WORLD FESTIVAL Inc.)
Yurika Nakazawa (WORLD FESTIVAL Inc.)