Nagoya PARCOJapan

Delivering the food culture of the Tokai region nationwide

The crowdfunding visuals to protect the fishery business of Kii peninsula, Mie prefecture, where aging of the fishery generation with no successors, decrease in catch, and aging of the equipment poses a threat to the supply of ingredients, created to solve these problems.
“Okuyama Yasuzou Shouten Himono Terrace” and “Kyoto Shijou Kuwon”, restaurants that focus on using local ingredients have opened in Nagoya’s PARCO RESTAURANTS’ “& FOODHALL”. And on this occasion, the two restaurants have initiated the project “We want to protect the fishery of Kii peninsula, Mie prefecture!” as a way of paying back to and supporting the local producers. The industry faces a significant problem, with the fishery workers rising in age and a lack of successors leading to a decline in catch. Also, replacement of the aging equipment, etc. is required. Therefore, they started this crowdfunding project to raise funds for training of the younger generation, updating of the fishery equipment, and other ways to support the fishing industry.
WORLD FESTIVAL focused the visuals on the natural attractions of the Kii peninsula, Mie prefecture, and the devotion of “Okuyama Yasuzou Shouten Himono Terrace” and “Kyoto Shijou Kuwon” to protect the fishing industry.

In charge of: Planning | Film | PR
Genre: Branding | Crowdfunding | Local | Tourism | Fishing | Food | TVCM

long ver.
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TV CM Okuyama ver.

TV CM Aim ver.

Aichi, Japan
Place in the Chubu region of Japan
Area 5,173㎢
Population 7.55 million people
Mie, Japan
Place in the Kinki region of Japan
Area 5,777㎢
Population 1.78 million people
Project Information
Title: 【We want to protect the fishery of Kiinaga Island, Mie Prefecture!】Successive thriving stores – The challenge of Okuyama Yasuzou’s store and Aim.
Client: PARCO
The team conducts entertainment operations by creation of innovative, original, and hospitable commercial venues with the aim to create a space where “People can gather, share time and space, and enjoy and relax”.
Location: Mie / Aichi, Japan
Period: 2019.02
Producer: Yuki Kondo (WORLD FESTIVAL Inc.)
Director + Cam
+ Edit:
Yuki Kondo (WORLD FESTIVAL Inc.)