CLOUDYGhana
Creating the world we live in to be colorful and enriching
The branding visuals of “CLOUDY”, a apparel brand combining African tribal patterns, traditional fabric, and specialty goods to create casual and formal wear.
CLOUDY, as well as allocating part of its revenue to the NPO corporation “Doooooooo”, which works in eradicating the poverty issues in Africa, expresses the refined coolness, beauty, fruit of the earth, and other various attractions of Africa through CLOUDY’s perception of the world.
| In charge of： | Planning | Film |
| Genre： | Branding | Fashion | Local | Developing Country | Children | Education |
Accra, Ghana
Kumasi, Ghana
Lake Volta, Ghana
| Founding of the country | 1957 | Major Cities | Accra（1.59 million people） / Kumasi（1.73 million people） |
| Official Name | Republic of Ghana（Known as Ghana） | Major Languages | English（Official language） and other |
| Area | 239,000㎢（0.67 times that of Japan） | People | Akan, Ga, etc. |
| Population | 29.7 million people（World Bank） | Religion | Christianity, Islam etc. |
| Capital | Accra（1.59 million people） | Currency | １ Ghanaian cedi（GHS）= 18.21 JPY / 1 dollar = 5.81 Ghanaian cedi |
| Political system | Republic | Industrial distribution | Agriculture（Cocoa beans）、Mining（Precious metal， Non-ferrous metal， Oil） |
Project Information
| Title： | CLOUDY |
| Client： | CLOUDY
An apparel brand which implements “African taste” focused on African tribal patterns, traditional weaves, and specialty goods, creating both casual and formal wear. The brand gives back to African society by constructing a factory locally and creating work opportunities. |
| Location： | Accra / Kumasi / Lake Volta, Ghana |
| Period： | 2019.02 |
| Producer： | Yuki Kondo (WORLD FESTIVAL Inc.) |
| Director + Cam + Edit： |
Yuki Kondo (WORLD FESTIVAL Inc.) |