Creating the world we live in to be colorful and enriching

The branding visuals of “CLOUDY”, a apparel brand combining African tribal patterns, traditional fabric, and specialty goods to create casual and formal wear.
CLOUDY, as well as allocating part of its revenue to the NPO corporation “Doooooooo”, which works in eradicating the poverty issues in Africa, expresses the refined coolness, beauty, fruit of the earth, and other various attractions of Africa through CLOUDY’s perception of the world.

In charge of: Planning | Film
Genre: Branding | Fashion | Local | Developing Country | Children | Education
Accra, Ghana
Kumasi, Ghana
Lake Volta, Ghana
Founding of the country 1957 Major Cities Accra(1.59 million people) / Kumasi(1.73 million people)
Official Name Republic of Ghana(Known as Ghana) Major Languages English(Official language) and other
Area 239,000㎢(0.67 times that of Japan) People Akan, Ga, etc.
Population 29.7 million people(World Bank) Religion Christianity, Islam etc.
Capital Accra(1.59 million people) Currency 1 Ghanaian cedi(GHS)= 18.21 JPY / 1 dollar = 5.81 Ghanaian cedi
Political system Republic Industrial distribution Agriculture(Cocoa beans)、Mining(Precious metal, Non-ferrous metal, Oil)
Project Information
Client: CLOUDY
An apparel brand which implements “African taste” focused on African tribal patterns, traditional weaves, and specialty goods, creating both casual and formal wear. The brand gives back to African society by constructing a factory locally and creating work opportunities.
Location: Accra / Kumasi / Lake Volta, Ghana
Period: 2019.02
Producer: Yuki Kondo (WORLD FESTIVAL Inc.)
Director + Cam
+ Edit:
Yuki Kondo (WORLD FESTIVAL Inc.)