Nancy / FLORENCEJapan

“I want to try this out!” The presence of nurses who wish to fulfill this dream.

These are the visuals for nurse recruitment of “Nancy”, a babysitting service managed by certified NPO corporation Florence, aimed at children who require medical care or those with disabilities.
Raising a child with medical requirements comes with a big burden. For instance, when a parent cannot leave the side of a child, and/or a child grows into the school age, there are cases where there are no facilities to look after them after-school or attend special needs schooling. They are stripped of opportunities of learning, and society direly lacks the preparation needed to attend to these issues. Nancy’s aim is to overcome these barriers that surround medical-needs children and their parents, and even with medical care create a future where both parent and child can take onto anything they desire.
The core of this approach are the existence of nurses who possess loving care and experience. WORLD FESTIVAL closely followed the daily lives of these nurses, the thoughts that could be seen through their actions, and how the children’s potential expands through experiencing this service, and created a visualization in video of these proceedings.

In charge of: Planning | Film
Genre: Branding | Recruit | Children | Medical

short ver.

Tokyo, Japan
Place in the Kanto region of Japan
Area 2,194㎢
Population 9.27 million people
Project Information
Title: Nancy
“To create a society where everyone is encouraged to hug the children, challenging themselves while raising children, and smiles are upon the faces of various families.” This team actively conducts house calls to ill children by childcare staff, or “House visits and childcare for children stricken with illness”, and “Small-scale childcare services” utilizing open or empty housing in the city.
Location: Tokyo, Japan
Period: 2019.10
Producer: Yuki Kondo (WORLD FESTIVAL Inc.)
Director: Yuki Kondo (WORLD FESTIVAL Inc.)
Yurika Nakazawa (WORLD FESTIVAL Inc.)
Cam + Edit: Yurika Nakazawa (WORLD FESTIVAL Inc.)