AGRIGATE × Unzen CityJapan

Unzen, the land which lives on the gift of volcanoes.

These are the tourist promotional visuals for delivering the various attractions of Nagasaki prefecture’s Unzen city.
With the mission of “creating the infrastructure of connecting [Delicious!] to the future”, Agrigate Ltd. partnered with Unzen city’s tourist product department, structuring a produce delivery direct-from-the-local produce area from Nagasaki Unzen city. It is actively involved in expanding the consumer market in cities for the delicious produce Unzen city has to offer. WORLD FESTIVAL, as part of this project, was responsible for the branding in the visuals. We aimed in not only delivering the gifts of the volcano such as hot springs and the delicious produce it offers, but so as to visualize the warm atmosphere and attractions of Unzen city, as can be felt through the conversations that we had with the people local to the region.

In charge of: Planning | Film
Genre: Branding | Local | Tourism | Farming | Food | Nature

3 minutes ver.

1 minute ver.

Farmer ver.

Unzen, Nagasaki, Japan
Place in the western part of the Shimabara Peninsula, Nagasaki Prefecture
Area 206.9㎢
Population 42,000 people
Project Information
Title: AGRIGATE × Unzen City
Client: Unzen City Tourism Produce Division
This group conducts Unzen city’s tourism business planning, product distribution, and local production for local consumption, etc.

Agrigate Co., Ltd.
With the mission “To create an infrastructure of “delicious” to pass on to the future”, the company operates “Shunpachi College”, where city residents can learn about the production, distribution, sales business, “ways to increase revenue through agriculture and food” in “urban areas”, through the grocery store Shunpachi, which prides itself on providing seasonal produce. They also conduct regional revitalization businesses (media consulting) through creating opportunities for people living in cities to discover and appreciate extraordinary produce and information of regional areas.
Location: Unzen, Nagasaki, Japan
Period: 2019.12
Producer: Yuki Kondo (WORLD FESTIVAL Inc.)
A. Producer: Shunsuke Noguchi (WORLD FESTIVAL Inc.)
Director + Cam: Yurika Nakazawa (WORLD FESTIVAL Inc.)
Edit: Yurika Nakazawa (WORLD FESTIVAL Inc.)
Yuki Kondo (WORLD FESTIVAL Inc.)