Company India / Nepal
The reporting and branding visuals of a collaborative project between Takeda Pharmaceuticals and World Vision Japan, “A Mother-and-child insurance program which leads to improving the abilities of regional healthcare workers.”
In poverty-stricken regions of underdeveloped nations, due to the lack of medical knowledge and facilities to care for them, the fatality risks of pregnant women and their children, along with malnourishment within children, etc., many issues are still at large.
In “A Mother-and-child insurance program which leads to improving the abilities of regional healthcare workers”, throughout the countries of Afghanistan, Bangladesh, India, and Nepal, the program attempts to act upon “the loss of preventable deaths” within mother and child, by taking on a 5-year scale project to improve the abilities of 1,400 regional medical staff, and spread the knowledge and services of medical insurance to over 500,000.
On this occasion, we focused on their operations within India and Nepal, one part of their operating regions. We visually captured the core of their thoughts and minds while invested in the project, their future visions for how they see the project to evolve, and how the growth of the regional healthcare workers’ existence openly and indirectly affect and link the lives of the people of the region.
|In charge of：||Planning | Film | PR|
|Genre：||Branding | CSR・CSV | NPO・NGO | Local
Developing Country | Medical | Children | Nature | Series
Nepal – long ver.
(Click here for short ver.)
India – long ver.
(Click here for short ver.)
|Founding of the country||1768||Major Cities||Kathmandu（1 million people） / Pokhara（426,000 people）|
|Official Name||Federal Democratic Republic of Nepal（Known as Nepal）||Major Languages||Nepali（Official language） etc.|
|Area||148,000㎢（0.39 times that of Japan）||People||Parbate Hindu, Magars etc.|
|Population||28.7 million people（Asian Development Bank）||Religion||Hinduism, Buddhism etc.|
|Capital||Kathmandu（1 million people）||Currency||１ Nepalese rupee（Rs）= 0.90 JPY / 1 dollar = 116.81 Nepalese rupee|
|Political system||Federal Democratic Republic||Industrial distribution||Agriculture and forestry, Trade / Wholesale business, Transportation / Communication industry|
|Founding of the country||1947||Major Cities||Mumbai（18.3 million people） / Delhi（16.3 million people）|
|Official Name||Republic of India（Known as India）||Major Languages||Hindi（Official language） and other Bengali|
|Area||3.28 million ㎢（9 times that of Japan）||People||Idno-Aryan, Dravidian etc.|
|Population||1.35 billion people（World Bank）||Religion||Hinduism etc.|
|Capital||New Delhi（21.7 million people）||Currency||１ India rupee（Rs）= 1.44 JPY / 1 dollar = 73.44 India rupee|
|Political system||Republic||Industrial distribution||Agriculture, Industrial, Mining|
|Title：||A mother-and-child program with the intent to raise the abilities of regional health workers|
|Client：||Takeda Pharmaceutical Company
With the mission “To contribute to the future of the people’s health and medical care through the creation of advanced pharmaceuticals”, they conduct research and development, manufacturing, selling, and exporting medicines, etc. To solve the issue of global health, they support and are involved in CSR programs in cooperation with international organizations and NGOs to prevent diseases in developing and emerging nations, training of regional health workers, strengthening of the supply chain, and improving access to high- quality healthcare.
World Vision Japan
World Vision Japan is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. It was founded in 1987 as one of the support offices in the WV Partnership, with the independent board of directors.
|Producer：||Yuki Kondo (WORLD FESTIVAL Inc.)|
|Director + Cam
|Yuki Kondo (WORLD FESTIVAL Inc.)|