Aiming for a future where mother and child, can enlighten wherever they are.

The reporting and branding visuals of a collaborative project between Takeda Pharmaceuticals and World Vision Japan, “A Mother-and-child insurance program which leads to improving the abilities of regional healthcare workers.”
In poverty-stricken regions of underdeveloped nations, due to the lack of medical knowledge and facilities to care for them, the fatality risks of pregnant women and their children, along with malnourishment within children, etc., many issues are still at large.
In “A Mother-and-child insurance program which leads to improving the abilities of regional healthcare workers”, throughout the countries of Afghanistan, Bangladesh, India, and Nepal, the program attempts to act upon “the loss of preventable deaths” within mother and child, by taking on a 5-year scale project to improve the abilities of 1,400 regional medical staff, and spread the knowledge and services of medical insurance to over 500,000.
On this occasion, we focused on their operations within India and Nepal, one part of their operating regions. We visually captured the core of their thoughts and minds while invested in the project, their future visions for how they see the project to evolve, and how the growth of the regional healthcare workers’ existence openly and indirectly affect and link the lives of the people of the region.

Nepal – long ver.
(Click here for short ver.)

India – long ver.
(Click here for short ver.)